SEO or Search Engine Optimization is all about being able to have your site on the top list of search engine results. Basically, it is when a person conducts an online search and having your site appear as one of the first top five search results even though the person did not intend to look for your site. Search engine Optimization is a strategy that people are learning how to maximize especially those who are marketing products or services. By doing so, this will potentially increase traffic for your website and can help you advertise your site and any other product or service that you sell.
The question however is how you can effectively utilize the strategy. Perhaps the first thing that you have to keep in mind is to know what words that people use whenever they try to conduct a search. By including these keywords in the content of your site, you will be able to gradually increase the chances of your site appearing whenever someone does an online search. Furthermore, this also requires thorough study of what people usually look for online. Now, if you can incorporate these words used by these individuals who buy products and services online in your site’s content, then it will definitely bring traffic to your site.