Tag Archives: SEO

Proper Usage Of SEO

Search Engine Optimization has enabled websites to increase traffic because of higher search results status in search engine websites such as Google and Yahoo. If you want to have success in your website with SEO, there are several things you need to know about it.

Yes, there are different techniques when it comes to Google and other search engines. They consistently improve or change their algorithms over time. With that in mind, you should know that some of the things that may work in the present may not work in the future anymore. Keep yourself updated for different SEO strategies to have a better result for your website. Find the best SEO agency that can deliver results.

If you think spam will not affect your website badly at all, well you are wrong. Google can detect new spam tricks. Having them in your website can result to penalties from different search engines like Google or Yahoo. Instead of creating higher ranking of your website, you can lose money and time here if you spam there. Take note that getting a higher ranking in search engine results doesn’t happen overnight. It takes quite a lot of time to get your rankings to where it was before. The wisest thing to do is to not do spamming at all.

Website contents are the most important thing you need to focus on your website. Therefore, it should offer valuable contents to have higher traffic in search engines. Don’t merely think of how search engines can help your websites but always prioritize creating good, quality contents that your readers will want to check every so often. Pinpoint your target market and get to know what their interests are. This will help you know what to put in your website. Have a comment box where your loyal following can comment, ask or inquire. Interact with them.

Low quality content will definitely hurt your websites’ ranking and popularity. Readers don’t want to use or visit websites that don’t provide them valuable information and are a waste of their precious time. Always make your web pages look interesting to readers. Have various posts there that are a mix of articles, videos, pictures and links.

Don’t get sidetrack by marketing trends that are new like Pinterest, Microblogs or Twitter. They can help your website but the real content of your main domain is what will matter most and make it stand out in search engine results. Social media campaigns that lack effort can hurt your website instead of helping it gain popularity.

Tips In Link Building This Year 2014

It is already the year 2014 and it is getting more and more difficult to increase the ranks and statistics of websites due to various factors that are being considered by search engines. And one of the more challenging tasks that a webmaster should dedicate his or her time to is building links. So what can webmasters do to be able to effectively build links this year 2014?

Recognize Google: A number of webmasters are considering the idea of stopping link building just so as to lessen the chances of being penalized by Google penguin. But the truth is that link building will always remain to be a very significant factor when it comes to improving your website’s ranking with regard to SERP this year 2014. Link building will continue to remain as an important factor when it comes to Google’s algorithm. If webmasters want more website visibility then they have to work on link building. 

Relevance: The problem with a number of websites out there is that they have content that is irrelevant with what the niche of their website. The initial idea of having one link to your website being equivalent to one vote algorithm has already developed as the years went by particularly in the year of 2012 in the month of May when the Knowledge Graph was introduced.            This is the system utilized by Google to gather relevant information across the internet. It utilizes semantic-search information and more than five hundred billion objects coupled with 3.5 billion facts. 

Refrain from Link Scheming: It is important that webmasters are aware of the difference between link scheming and link building. The list below are some of the activities that Google considers as link scheming and any webmaster practicing the following can expect to have his webpage penalized by Google: 

  • Buying And Selling Of Links That Pass Page Ranks Of Websites
  • Utilizing Programs Or Services That Are Automated To Make Links To Your Site
  • Link Building Just For The Sole Reason Of Building A Network Of Links
  • Utilizing Press Releases That Are Rich With Anchor Text As Well As Distributing Them

Though it has been recently removed from link building guidelines, the act of inserting links in articles without much relevance to the content of the article, as well as linking pages to web spammers or irrelevant sites just to be able to increase the chances of having a good page rank can still impose a penalty from Google. If you need to gain immediate backlinks and would like to hire some SEO services, you may consider http://xrumergeek.com

Penguin 1.1 is Now Live

What does Penguin 1.1 mean to you? Well, it’s some sort of Google update that can once again make or break you. Webmasters have been revising their SEO strategies to cope with these changes. Some are working on link removal campaigns while others are trimming their keyword-stuffed content.

The first Penguin algo data refresh is known to affect less than 0.1% of English searches. However, it’s impact on SERP can be sometimes alarming to webmasters.  There are those people who suddenly dropped their rankings. Unfortunately, there’s nothing else they can do about it unless they try to please Google. And how would you please someone who you don’t really know? For a start, dealing with these changes can be easy if you understand and follow Google TOS. And one no-brainer thing to do is to write what you love.

Focus on your content, not on backlinking. I mean, not yet. Focus on something that you’re passionate about because it means a lifetime income. No matter how many times Google updates its algorithing, as long as you love what you’re writing, no one can stopped you since you’re writing for you and your readers sake and not just for the search engine. And this Penguin update loves that part. It is more on the natural flow of the content and not manipulated keyword-stuffed posts.

The Google Penguin Update

Before it was Google Panda, now it is about Google Penguin. Haven you heard the latest about it? Well, the emphasis is on over optimization. It also covers web spam and empty content pages.

So whatever website you are managing or trying to optimize it is better to know what this Google Penguin update is all about to minimize impact. The first argument is about spam versus over optimization. This happens a lot on SEO websites alone compared to dating sites like Wokingham dating website. Money-making sites also have a tough competition in the first page. I’ve read in one forum, the Warrior Forum that the number one spot is actually an empty page – no posts. How did it happen? Hopefully, the most recent Google Penguin update can fix it and drop its ranking especially that it is of no significant value to users.

Since this is just a new update, it would be helpful if all of us can provide feedback about it.

Coping with Google Changes

With the continuous changes in Google algorithm, do you think your site can keep up with it? Will you able to improve your ranking? Just keep this in mind, not all of Google’s changes affect your rankings. But there are still important things to do to comply with the new set of rules and deal with some changes.

The first thing that you have to review is the anchor text. You have to make some necessary tweaking. Make use of different keywords to link your sites instead of using a single anchor text all through out. Overusing anchor text would send wrong signals to GoogleBot.

It is also important to know the right way of handling queries both for navigational and local intent. If you are trying to promote a local business, having it listed on Google Places will greatly help since it will increase its online visibility.

Google Places

You can also consider adding specific tags for the images used since Google have already improved the image search feature. And as for the content, always make sure that it is relevant to the overall them of your website. Quality content gets indexed better than gibberish ones.

Utilizing the social media will also help a lot. Installing plugins that can increase your site exposure on social network is highly recommended.

Stay Away from Risky SEO Methods

GoogleBot continues to become smarter and now those who are overly doing SEO are about to get penalized. Abused of keywords and the so-called over optimization will be looked closely to give ranking priority on quality sites. This means that everything should be done in moderation from now on.

Should you stop optimizing your sites or pages? No one is telling you to stop. But just be mindful of your actions since illegal strategies will definitely hurt your ranking. You should stay away from these methods that spell trouble:

  • automated link exchange program which source backlinks from thousands of websites
  • tools that create multiple profiles on forums with a link back to your sites
  • automated keyword tool that creates keyword-rich pages
  • paid links

Most automated strategies are tagged as spam by Google. So the best way to deal with these changes is to keep practicing safe SEO methods. White-had SEO can improve your ranking in a guilt-free manner. It also guarantees you that you can keep your ranking as long as you are not drifting away from good practices.

The SEO Benefits of Being Friends with Pinterest

When you are working towards driving traffic toward your business page, there are a lot of factors that you have to consider. You have to consider the social networking channels that you utilize that can potentially drive traffic, the content of your business page, the keywords that you optimize for your SEO campaign and many more. Though being able to utilize these channels can greatly increase the chances of generating traffic to your website, you need more channels that you can benefit from. At the same time, these channels should be as effective as the way you utilize them.

And this is where the two-year old social bookmarking website Pinterest comes in. As mentioned, it is a social bookmarking website which allows you to pin links as well as pictures that you find in the internet. Basically, you create an account and have a pin board where you can pin your items. These pins can be categorized as food, interior design, gadgets and many more. Through this, you can connect to people and at the same time, drive traffic through your website. The more you pin links, the more people will connect to you and the more people that do, the more traffic you can generate.

At the same time, these people can be potential clients since they will stumble upon your website after they click your pin. Furthermore, just like with twitter, you can also repin other people’s items. The great thing about Pinterest is that joining it is for free and you do not need to spend money when you pin something on your pin board.

In addition to these aforementioned benefits, utilizing Pinterest in your SEO campaign can be through, but not limited to, using Pin it Buttons, Backlink Building, Branding, and Keyword Strategy. Pin it buttons is a widget available in Pinterest that you can insert in your webpage. People who visit your business or blog page can then click on your web pin and pin it on their pin board. This makes Pinterest an even more effective way of marketing your business.

Since Pinterest is a big website, it continues to be indexed by search engines. Posting more pins means the more chance that you can generate traffic through your website thus you build more backlinks. You can also create a business Pinterest page which shows majority of your business’ products and services which in turn people can re-pin on their boards. Truly, Pinterest is a beneficial site for all webmasters alike.

Skills You Need to Develop in Your SEO Campaign

When you are working towards developing your search engine optimization strategies, there are a couple of skills that you need to have. One of the most common misconceptions of some people about SEO is that as long as you are diligent in searching keywords is that you can master it eventually. While it is partially true, it is but only the tip of the iceberg.

In order for you to advance towards your goal in increasing traffic to your website, you have to be knowledgeable about codes. Though being familiar with every page of your website and with every title tags, copy optimization and more is good, it is not enough. You have to learn more in-depth technical matters regarding SEO. This includes but is not limited to, server-side settings, sitemaps, server response and rewrites.

Another thing that you have to give importance to is the social media. As you are well aware of, social media plays a big role when it comes to driving traffic in your website. Even non-SEO practitioners have an idea how important social media’s role is to a business. Having great social media awareness is not limited to utilizing face book, twitter or any other social networking site. You should be able to develop a strategy to drive people from end to another. From one site to another site, getting people to follow you, and being able to optimize videos in YouTube.

Advertising your business or your website through these channels is not enough. You should be able to get people to sign up, be part of your business, and get to follow you like a loyal fan. Link building is also an important skill that you should be able to develop to strengthen your SEO campaign. Taking advantage of traditional directories, association sites, and websites with high PRs is a good way to build beneficial links.

Making sure that your website can easily be navigated is also important. You should also make it a point that people can easily read your website’s content. Having organized information architecture is the key here. Being organized in your website will make sure that people who visit your webpage are able to enjoy what they are reading or are able to easily find the information that they are looking for. But perhaps one of the most important things that you should not neglect when it comes to search engine optimization is developing your website’s content. Your website should have useful and relevant content. At the same time, you should be able to develop a method to distribute your website’s content through various channels. By developing these skills, you will eventually rise on top of the SEO market.

The New Version of Google Analytics

Have you seen the redesigned interface of Google Analytics? Well, the new version is not just about that. Watch out for the significant new features!

Aside from easy exploration of site data, here are the top features of the new Google Analytics:

1. Google Analytics Real-Time
Get updated report through Real-Time reporting! With each pageview being refreshed every second, you’ll be able to see the actual traffic trends.

Google Analytics Real-Time
Google Analytics Real-Time

2. Multi-Channel Funnels
You’ll be able to see the most effective and efficient channels for your campaign. The conversions for each display advertising, organic search, referral, paid search or direct visit area also displayed.

Multi-Channel Funnels
Multi-Channel Funnels

3. Mobile Reporting
Track the interaction of your mobile visitors with your websites. You can also see which mobile devices are being used by your customers to browse the web. This means that you can optimize your content or entire website for this kind of device.

Mobile Reporting
Mobile Reporting

4. Flow Visualization
Do you want an easy-to-interpret data representation of your site statistics? This Flow Visualization feature will graphically show how visitors navigate through your sites.

Flow Visualization

Experience the goodness of redesigned navigation tools in your Google Analytics account!

*Images courtesy of Google Analytics newsletter

New SEO Challenge: Degree of Freshness

It’s official, Google’s new Freshness Update will affect the search results. The latest update in Google algorithm aims to yield a more relevant result through fresher content. The completion of Caffeine web indexing system will impact 35% of searches.

 

New Google Algorithm for “Fresh” Results
New Google Algorithm for “Fresh” Results

There’s no update yet about the methods of evaluating freshness but the search result is not solely dependent on it. The number of back links, site reputation and page rank still matter. Content freshness is just one of the determining factors in filtering web search result.

Now, what is the real deal? With the online competition, isn’t it obvious that your site must have fresh content? By regularly publishing new posts, you’ll have a competitive edge and gain more visitors. Your site is your own network. People notice what you keep on airing and you can build a good reputation out of it.

Google is so smart that you can no longer trick it with just link baits and scraped content. The moral of the story: Produce quality content. Quality means fresh, clear and informative content that can keep the readers engaged.