Tag Archives: SEO Tools

Proper Usage Of SEO

Search Engine Optimization has enabled websites to increase traffic because of higher search results status in search engine websites such as Google and Yahoo. If you want to have success in your website with SEO, there are several things you need to know about it.

Yes, there are different techniques when it comes to Google and other search engines. They consistently improve or change their algorithms over time. With that in mind, you should know that some of the things that may work in the present may not work in the future anymore. Keep yourself updated for different SEO strategies to have a better result for your website. Find the best SEO agency that can deliver results.

If you think spam will not affect your website badly at all, well you are wrong. Google can detect new spam tricks. Having them in your website can result to penalties from different search engines like Google or Yahoo. Instead of creating higher ranking of your website, you can lose money and time here if you spam there. Take note that getting a higher ranking in search engine results doesn’t happen overnight. It takes quite a lot of time to get your rankings to where it was before. The wisest thing to do is to not do spamming at all.

Website contents are the most important thing you need to focus on your website. Therefore, it should offer valuable contents to have higher traffic in search engines. Don’t merely think of how search engines can help your websites but always prioritize creating good, quality contents that your readers will want to check every so often. Pinpoint your target market and get to know what their interests are. This will help you know what to put in your website. Have a comment box where your loyal following can comment, ask or inquire. Interact with them.

Low quality content will definitely hurt your websites’ ranking and popularity. Readers don’t want to use or visit websites that don’t provide them valuable information and are a waste of their precious time. Always make your web pages look interesting to readers. Have various posts there that are a mix of articles, videos, pictures and links.

Don’t get sidetrack by marketing trends that are new like Pinterest, Microblogs or Twitter. They can help your website but the real content of your main domain is what will matter most and make it stand out in search engine results. Social media campaigns that lack effort can hurt your website instead of helping it gain popularity.

Joining Pinterest to Expand Marketing Strategies

Another innovation in social networking and marketing using the Internet is Pinterest. It is a website that allows users to make and organize theme-based image compilation based on hobbies, events, interests, and marketing purposes. According to HubSpot, as of January 2012 Pinterest accounts for 3.6% of referral traffic or a 10% more likelihood of users purchasing when referred through them. In the same month, comScore reported that it had 11.7 million users, and it is the fastest site in history to break the 10-million-visitor record.

In the interests of marketing and personal interest, take Daisy’s example. She is a professional photographer who blogs her portfolios for potential clients. She took advantage of Pinterest and the numerous benefits it can bring to her business. While exploring Daisy’s example, here are items that cannot be overlooked when using Pinterest:

1. Images. When a user tries to use Pinterest for the first time it will be very noticeable how the website is highly-dependent on images, photos and videos. This is the foundation of Pinterest – pinning and re-pinning files. The more files are “pinned” and “re-pinned” by other users in their virtual “pinboard”, the more likely that these users’ followers will repeat the cycle of pinning and re-pinning.

Since Daisy is promoting her blog site featuring photography, she makes sure that her photos are eye-catching even if those are made-believe events. Her models are made-up, her locations are breath-taking and the lay-out is beyond great quality. She wants her photos to be pinned by other users, so more exposure for her blog site is gained.

2. Brand. This item should always stand out from the competition. Exposure comes second to the brand name. If users or potential customers are not able to remember your brand, other search results will populate on their search engines or the on-site search dialog box. Remember that once creating a Pinterest URL, it should also be a name that followers can associate with your brand name.

Daisy’s business blog site is called www.SayCheeeeeze.com. She named her Pinterest URL SayCheeeeezeForDaisy to make it more personal. This allows followers clicking on the images she pinned in her virtual pinboard to be redirected to her website. They can immediately see that it was the owner of the blog site whom they are following and not a make-believe account. The next time these users search for photography-related business it is more likely that they search for the ones who gained their confidence.

3. Link. There are so many other networking websites that can be linked with Pinterest. A user can choose to notify friends and followers in Facebook and Twitter respectively, when they upload something in their pinboards. Always keep in mind that accounts under one brand should be consistent in how the brand is described in every link made. This gives way to one name the brand is only associated with, so when potential customers search for it over the internet, they will be always redirected to the original source of the pinned images.

Daisy uses hash tags when she wants to pin her images using her Twitter account. She always use #SayCheeeezeForDaisy so anyone who views the discussion under this hash tag will very well see the source blog site. In Facebook she uses description that reflects her brand name whenever she provides captions for the photos. Originally, when her users view her pinboard in Pinterest, it all has the branding at one part or another.

4. Personality. In Pinterest, virtual pinboards is like the eye of the brand. It reflects every single detail of what the brand is all about in that category. It is very important that pinboards are presented in a way that relates to the brand itself.

Daisy and her staff sorts their pinboards based on their marketing strategy. Her pinboards range from potential locations for an event to the physical lay-out of an invitation, so she can fully market her photography business depending on the needs of a client. She even pins photos of behind-the-scenes just to show that these images are made from serious passion for the art.

5. “Pin it!” This button should appear from the source website or article where the pinned images originally came from. If users see this button in the source website or article, they can use the button to save that pin in their Favorite Pins. Consequently, the content these users pinned can be found outside Pinterest, and can also be re-pinned when they log in to their Pinterest accounts.

On her business blog site, Daisy downloaded the “Pin it!” button, so the contents of her homepage can be easily pinned by viewers. Sometimes, she is surprised when she accepts an invitation from a user and this user already has pinned her items from her different pinboards.

6. Pinners. There are pinners, or those who already joined Pinterest, who could share the same interest in what a user is already doing. Find relevant pinners who can boost your network, and benefit from the level of exposure this can do to a business.

Daisy wants to expand her network, but is also cautious about eliminating competition. She follows pinners whom she can interact with regarding event planning and coordination. She follows those who are engaged in catering, formal wear and so many more. There is no telling how many potential customers can view her pins, and who can do business with her in the future.

7. Ownership. It is very important that each image, photo or video that is pinned is branded, literally speaking. There should be logo or a trademark that tells the entire World Wide Web it is someone else’s property.
Even when the embedded link on a file is removed due to some reasons, Daisy makes sure that her SayCheeeeeze logo is set on the background of every file she pins. It looks like a faded logo in gray-scale color, which does not affect the quality of the image.

8. Rates. Rates matter for a brand to gain more exposure in the realm of Internet. A brand-owner should have the means of measuring if a particular marketing strategy works or not. One way to measure it is using the Click-through method.

Daisy took advantage of the fact that when users click on her pinboard, they would be redirected to a live link that usually pops out a new window. She wants to make sure that someday her name will be listed as one of the Tastemakers in Pinterest to gain more exposure for her business.

9. Online presence. Followers should see a user’s online activity in the website to ensure that they keep coming back for feedback. Not only does this guarantee a good click-though rate, but it also boosts their confidence that every activity is authentic. As a follower, they can pride on their feedback being needed and that level of business relationship will open more opportunities.

Daisy regularly comments on files pinned by her followers especially if she has professional feedback to offer. She joins conversations related to her pinboards and appreciates feedback and compliments. She also assigns a staff to monitor the accounts related to her Pinterest login to make sure that every question or comments are heard of and acted upon.

10. Innovation. It is logical to study a targeted market’s preference every now and then to find out latest trends. Always check trending items incorporate that in a strategy that will gain exposure. Pinners will be more likely to check another pinner’s pinboard regularly if there is always something there to surprise them. Changes are good every once in a while to ensure that pins with exuberant content are pinned and re-pinned.

Daisy aims for her brand to be named as a Tastemaker in Pinterest. Her pinboards are updated regularly and presented in a way that is similar to a popular TV series’ season finale, a famous chick-flick movie or a famous sports event. Her models for a photo-shoot will still lay-out scenes depending on a make-believe event but her followers will definitely be able to relate it to something else popular because she innovates every now and then.

11. Analysis. There are a number of free system tools that can be downloaded to take advantage of interpreting the results of a market strategy. At the end of the day, anyone can create a brand and perform every executable study to make it work, but the results needed to be interpreted. This is the only logical way to rule out theory in a strategy, so costs can be eliminated and more income can be generated.

Daisy has found out that through Pinterest, her business blog site earned so many views, and it resulted to her sales scaling up to almost 28% compared to the previous quarter. She utilizes http://pinterest.com/source/yourwebsite.com to pins that has links to her blog site. She can also determine who is pinning what. While using Pinerly, she also found out the activities of the content pages where files are pinned with. It details the posting times, and even assists in enhancing the same exact contents.

Coping with Google Changes

With the continuous changes in Google algorithm, do you think your site can keep up with it? Will you able to improve your ranking? Just keep this in mind, not all of Google’s changes affect your rankings. But there are still important things to do to comply with the new set of rules and deal with some changes.

The first thing that you have to review is the anchor text. You have to make some necessary tweaking. Make use of different keywords to link your sites instead of using a single anchor text all through out. Overusing anchor text would send wrong signals to GoogleBot.

It is also important to know the right way of handling queries both for navigational and local intent. If you are trying to promote a local business, having it listed on Google Places will greatly help since it will increase its online visibility.

Google Places

You can also consider adding specific tags for the images used since Google have already improved the image search feature. And as for the content, always make sure that it is relevant to the overall them of your website. Quality content gets indexed better than gibberish ones.

Utilizing the social media will also help a lot. Installing plugins that can increase your site exposure on social network is highly recommended.

The SEO Benefits of Being Friends with Pinterest

When you are working towards driving traffic toward your business page, there are a lot of factors that you have to consider. You have to consider the social networking channels that you utilize that can potentially drive traffic, the content of your business page, the keywords that you optimize for your SEO campaign and many more. Though being able to utilize these channels can greatly increase the chances of generating traffic to your website, you need more channels that you can benefit from. At the same time, these channels should be as effective as the way you utilize them.

And this is where the two-year old social bookmarking website Pinterest comes in. As mentioned, it is a social bookmarking website which allows you to pin links as well as pictures that you find in the internet. Basically, you create an account and have a pin board where you can pin your items. These pins can be categorized as food, interior design, gadgets and many more. Through this, you can connect to people and at the same time, drive traffic through your website. The more you pin links, the more people will connect to you and the more people that do, the more traffic you can generate.

At the same time, these people can be potential clients since they will stumble upon your website after they click your pin. Furthermore, just like with twitter, you can also repin other people’s items. The great thing about Pinterest is that joining it is for free and you do not need to spend money when you pin something on your pin board.

In addition to these aforementioned benefits, utilizing Pinterest in your SEO campaign can be through, but not limited to, using Pin it Buttons, Backlink Building, Branding, and Keyword Strategy. Pin it buttons is a widget available in Pinterest that you can insert in your webpage. People who visit your business or blog page can then click on your web pin and pin it on their pin board. This makes Pinterest an even more effective way of marketing your business.

Since Pinterest is a big website, it continues to be indexed by search engines. Posting more pins means the more chance that you can generate traffic through your website thus you build more backlinks. You can also create a business Pinterest page which shows majority of your business’ products and services which in turn people can re-pin on their boards. Truly, Pinterest is a beneficial site for all webmasters alike.

The New Version of Google Analytics

Have you seen the redesigned interface of Google Analytics? Well, the new version is not just about that. Watch out for the significant new features!

Aside from easy exploration of site data, here are the top features of the new Google Analytics:

1. Google Analytics Real-Time
Get updated report through Real-Time reporting! With each pageview being refreshed every second, you’ll be able to see the actual traffic trends.

Google Analytics Real-Time
Google Analytics Real-Time

2. Multi-Channel Funnels
You’ll be able to see the most effective and efficient channels for your campaign. The conversions for each display advertising, organic search, referral, paid search or direct visit area also displayed.

Multi-Channel Funnels
Multi-Channel Funnels

3. Mobile Reporting
Track the interaction of your mobile visitors with your websites. You can also see which mobile devices are being used by your customers to browse the web. This means that you can optimize your content or entire website for this kind of device.

Mobile Reporting
Mobile Reporting

4. Flow Visualization
Do you want an easy-to-interpret data representation of your site statistics? This Flow Visualization feature will graphically show how visitors navigate through your sites.

Flow Visualization

Experience the goodness of redesigned navigation tools in your Google Analytics account!

*Images courtesy of Google Analytics newsletter