Search Engine Optimization is basically a technique that webmaster’s utilize so that they can promote their web pages. Search engines like Google, Yahoo or Ask, are programmed to index any relevant information about various websites. In this way, people using these search engines will be able to find a particular website that they are interested in. They just have to type in a particular keyword and the search engine will show results of pages which includes the keywords that these users keyed in. By knowing these keywords commonly used by people searching the internet and putting them in the content of your webpage, the search engine will index your website. This means that the next time that a person used a particular keyword that you have included in your page, and then Google will show it as part of the search results. And the more frequent you use these specific keywords in your page, the more likely that the search engine will show your page as one of the top search results.
Now, one means to optimize the search engine is by inserting meta tags in your web content. These consists of the meta title, meta description and meta keywords. The first tag is the meta title. Keyword-filled titles are often indexed by search engines’ “spiders” that crawls the world-wide web searching and indexing relevant data. The Meta descriptor on the other hand is the tag which describes the content of your web page so that whenever your site shows up in the search result, the search engine user will then be able to see a brief description of your page. Meta keywords basically are the tag which comprises of all of your keywords. Keep in mind though that the keywords that you use are also relevant to your web’s content and vice versa. Knowing how to utilize your keywords efficiently can greatly improve traffic in your website.