Category Archives: Search Engine Optimization

SEO 2018: Basic Tips That Will Never Get Old

Through the years, we’ve made the most out of the internet’s search engine. What’s not to like about it? With the information found at the tip of your fingers, using a search engine is always helps in various day to day tasks. While most individuals can easily locate the information they want, certain companies are still geared to appearing on the first page of the results. Search engine optimization or SEO is a very much sought after skill to making a brand known.

SEO 2018

A lot can be done to find yourself on the first page of Google results but the metrics for the search engine changes dynamically. How SEO worked in 2012 wouldn’t be the same in 2018 but there are still some things to consider that never changed through the years.

Linkbuilding is very much still a thing despite how many years it’s been. However, it’s always a good idea to build relevant links. You don’t want to jump to random niche and end up souring up the interest of your audience. Make worthwhile content that is relatable to one another to maintain a good traffic or gain more.

Quality of your content wins the masses. It’s been said in the previous paragraph how your content should be relevant when linked. It’s also very important to have write-ups, photos and even videos in your blog or website that relate to your brand or your content. Get rid of lackluster or shallow blogs and replace them with those that have a greater value to one’s knowledge. Individuals would want to visit information blogs than those that linger on short-term gossip.

If you’re a listicle, make great use of numbers. most individuals click on links that have numbers listed. This is especially helpful for blogs that want to enumerate beauty tips, guides and even travel information.

Proper Usage Of SEO

Search Engine Optimization has enabled websites to increase traffic because of higher search results status in search engine websites such as Google and Yahoo. If you want to have success in your website with SEO, there are several things you need to know about it.

Yes, there are different techniques when it comes to Google and other search engines. They consistently improve or change their algorithms over time. With that in mind, you should know that some of the things that may work in the present may not work in the future anymore. Keep yourself updated for different SEO strategies to have a better result for your website. Find the best SEO agency that can deliver results.

If you think spam will not affect your website badly at all, well you are wrong. Google can detect new spam tricks. Having them in your website can result to penalties from different search engines like Google or Yahoo. Instead of creating higher ranking of your website, you can lose money and time here if you spam there. Take note that getting a higher ranking in search engine results doesn’t happen overnight. It takes quite a lot of time to get your rankings to where it was before. The wisest thing to do is to not do spamming at all.

Website contents are the most important thing you need to focus on your website. Therefore, it should offer valuable contents to have higher traffic in search engines. Don’t merely think of how search engines can help your websites but always prioritize creating good, quality contents that your readers will want to check every so often. Pinpoint your target market and get to know what their interests are. This will help you know what to put in your website. Have a comment box where your loyal following can comment, ask or inquire. Interact with them.

Low quality content will definitely hurt your websites’ ranking and popularity. Readers don’t want to use or visit websites that don’t provide them valuable information and are a waste of their precious time. Always make your web pages look interesting to readers. Have various posts there that are a mix of articles, videos, pictures and links.

Don’t get sidetrack by marketing trends that are new like Pinterest, Microblogs or Twitter. They can help your website but the real content of your main domain is what will matter most and make it stand out in search engine results. Social media campaigns that lack effort can hurt your website instead of helping it gain popularity.

Tips In Link Building This Year 2014

It is already the year 2014 and it is getting more and more difficult to increase the ranks and statistics of websites due to various factors that are being considered by search engines. And one of the more challenging tasks that a webmaster should dedicate his or her time to is building links. So what can webmasters do to be able to effectively build links this year 2014?

Recognize Google: A number of webmasters are considering the idea of stopping link building just so as to lessen the chances of being penalized by Google penguin. But the truth is that link building will always remain to be a very significant factor when it comes to improving your website’s ranking with regard to SERP this year 2014. Link building will continue to remain as an important factor when it comes to Google’s algorithm. If webmasters want more website visibility then they have to work on link building. 

Relevance: The problem with a number of websites out there is that they have content that is irrelevant with what the niche of their website. The initial idea of having one link to your website being equivalent to one vote algorithm has already developed as the years went by particularly in the year of 2012 in the month of May when the Knowledge Graph was introduced.            This is the system utilized by Google to gather relevant information across the internet. It utilizes semantic-search information and more than five hundred billion objects coupled with 3.5 billion facts. 

Refrain from Link Scheming: It is important that webmasters are aware of the difference between link scheming and link building. The list below are some of the activities that Google considers as link scheming and any webmaster practicing the following can expect to have his webpage penalized by Google: 

  • Buying And Selling Of Links That Pass Page Ranks Of Websites
  • Utilizing Programs Or Services That Are Automated To Make Links To Your Site
  • Link Building Just For The Sole Reason Of Building A Network Of Links
  • Utilizing Press Releases That Are Rich With Anchor Text As Well As Distributing Them

Though it has been recently removed from link building guidelines, the act of inserting links in articles without much relevance to the content of the article, as well as linking pages to web spammers or irrelevant sites just to be able to increase the chances of having a good page rank can still impose a penalty from Google. If you need to gain immediate backlinks and would like to hire some SEO services, you may consider

Top Tips for Great Web Design

Online presence is very important for any business in today’s world. Attractive, effective and goal oriented website is a powerful advertising and marketing tool for any business organization. However, developing an effective website is not an easy task. Anyone cannot create such highly effective websites. Only a professional web designing company can help to develop an effective marketing tool for a business firm. There are some good web designing practices to follow. Knowing them will help you to observe the quality of the work which is done by the web designing company you hired.

SEO - Web Design

  • Keep simple and fresh design

The first impression is very important when doing businesses.  Your website should make a very good first impression. It mirrors your brand. Therefore, make sure to develop a simple, but attractive website. The home page of your website should be attractive. It should address what potential customers want to know about your business. Do not overload your home page with too many text contents. Also, make sure to prepare your website to match with different browsers and screen resolutions.

  • Show what you have to offer

Showcasing your products or services to potential customers is very important. Use some clear images to describe what you have to offer. Do not use too many images to display your products or services. They may cause to confuse visitors. Remember, you have only few seconds to make a good impression. Use it wisely.

  • Reduce the loading time

Every people do not have high-speed internet connections. Therefore, the loading time of your website is a crucial factor. Do not use flash animations, many videos and large images that increase the loading time. People do not like to wait even they have the slowest connection in the world. Therefore, arrange graphical contents properly to reduce the loading time.

  • Organize the content

You should organize the website correctly. Clear navigation panel, properly arranged text, audio and visual contents are vital to have an effective website. Make sure to use proper headings and subheadings throughout the site. People can easily find details on your website though effective headlines. Also, include on-site search facility and site map to enhance the visibility of the site content.

  • Use high-quality content

The quality of the content directly affect to the effectiveness and the search engine optimization process of any website. The quality of the content reflects the quality of the website. Make sure to prepare the content with proper keyword density. Also, make sure to keep fresh and updated content on the website.

  • Balance both designing and development processes

Design and development are two different processes. We mainly focus the outlook of the website during the designing process. Color balancing and content arrangements are some activities of the website designing process.   Development ensures the proper functionality of a website. Database connections, content update and backend administration are some activities related to the development process. It is necessary to have accurate design and development processes for an effective website.

  • Select a proper domain name

The domain name is very important to drive traffic to your website. Always try to select a domain name related to your keyword or business name.

Following above tips will help you to design a great website for your business. Therefore, select a web designing company who considers above factors during the process.

Turn Your Site’s Trafic To Profit

The Internet have provided means and ways for you to be more profitable. It’s more easier to be more profitable online. If your website have a lot of traffic and visitors, you can turn this numbers into revenue.

However, as easy as it looks like, converting your website’s traffic into cash can have some stumble blocks along the way. You need to have contents that will spark the interest of your visitors. You should also be able to gain more audience to be able to make more revenue.

Promoting your site can help to gain more visitors. One easy way to do that is to promote your site on social networking sites. Linking your content to your social networking account such as Facebook and Twitter can be of great help. You can also monitor which is trending or not, and use this information to create an article or content that would relate to the trending topic.

As more visitors come to your site, you may want to put advertisements on your website. Google AdSense, Nuffnang or Adbrite can be coded onto your website. Each time your guest would click on the ad links, you will get paid for it. It’s easy to set up an account for these, and once you have been approved, you can start showing their advertisements on your blog and start earning as well.

Depending on the your site’s content, you may want to join an affiliate program. Businesses pay affiliates by just referring or redirecting people to their site. You may also opt to have a sponsored content area. Some businesses are willing to provide content for your site with links that will redirect your audience to their own website.

There are also tools and services online that you can use to increase your revenue. For example, signing up for services for paid surveys and poll, and adding them to your site can help to make your site more profitable. You can also put in premium content on your site or even private forums, where in paid members can only access them. There are also services that offer monetized widgets. They can be in the form of text link ads. Pop-ups, especially exit pop-up can help to increase your profit.

All in all, your site needs to have enough tools and quality contents to keep your audience to come back to your site. As long as you keep the quality of contents on your site, people would refer your site to others, which helps to generate more traffic and more cash.

Penguin 1.1 is Now Live

What does Penguin 1.1 mean to you? Well, it’s some sort of Google update that can once again make or break you. Webmasters have been revising their SEO strategies to cope with these changes. Some are working on link removal campaigns while others are trimming their keyword-stuffed content.

The first Penguin algo data refresh is known to affect less than 0.1% of English searches. However, it’s impact on SERP can be sometimes alarming to webmasters.  There are those people who suddenly dropped their rankings. Unfortunately, there’s nothing else they can do about it unless they try to please Google. And how would you please someone who you don’t really know? For a start, dealing with these changes can be easy if you understand and follow Google TOS. And one no-brainer thing to do is to write what you love.

Focus on your content, not on backlinking. I mean, not yet. Focus on something that you’re passionate about because it means a lifetime income. No matter how many times Google updates its algorithing, as long as you love what you’re writing, no one can stopped you since you’re writing for you and your readers sake and not just for the search engine. And this Penguin update loves that part. It is more on the natural flow of the content and not manipulated keyword-stuffed posts.

The Google Penguin Update

Before it was Google Panda, now it is about Google Penguin. Haven you heard the latest about it? Well, the emphasis is on over optimization. It also covers web spam and empty content pages.

So whatever website you are managing or trying to optimize it is better to know what this Google Penguin update is all about to minimize impact. The first argument is about spam versus over optimization. This happens a lot on SEO websites alone compared to dating sites like Wokingham dating website. Money-making sites also have a tough competition in the first page. I’ve read in one forum, the Warrior Forum that the number one spot is actually an empty page – no posts. How did it happen? Hopefully, the most recent Google Penguin update can fix it and drop its ranking especially that it is of no significant value to users.

Since this is just a new update, it would be helpful if all of us can provide feedback about it.

Coping with Google Changes

With the continuous changes in Google algorithm, do you think your site can keep up with it? Will you able to improve your ranking? Just keep this in mind, not all of Google’s changes affect your rankings. But there are still important things to do to comply with the new set of rules and deal with some changes.

The first thing that you have to review is the anchor text. You have to make some necessary tweaking. Make use of different keywords to link your sites instead of using a single anchor text all through out. Overusing anchor text would send wrong signals to GoogleBot.

It is also important to know the right way of handling queries both for navigational and local intent. If you are trying to promote a local business, having it listed on Google Places will greatly help since it will increase its online visibility.

Google Places

You can also consider adding specific tags for the images used since Google have already improved the image search feature. And as for the content, always make sure that it is relevant to the overall them of your website. Quality content gets indexed better than gibberish ones.

Utilizing the social media will also help a lot. Installing plugins that can increase your site exposure on social network is highly recommended.

Stay Away from Risky SEO Methods

GoogleBot continues to become smarter and now those who are overly doing SEO are about to get penalized. Abused of keywords and the so-called over optimization will be looked closely to give ranking priority on quality sites. This means that everything should be done in moderation from now on.

Should you stop optimizing your sites or pages? No one is telling you to stop. But just be mindful of your actions since illegal strategies will definitely hurt your ranking. You should stay away from these methods that spell trouble:

  • automated link exchange program which source backlinks from thousands of websites
  • tools that create multiple profiles on forums with a link back to your sites
  • automated keyword tool that creates keyword-rich pages
  • paid links

Most automated strategies are tagged as spam by Google. So the best way to deal with these changes is to keep practicing safe SEO methods. White-had SEO can improve your ranking in a guilt-free manner. It also guarantees you that you can keep your ranking as long as you are not drifting away from good practices.

The SEO Benefits of Being Friends with Pinterest

When you are working towards driving traffic toward your business page, there are a lot of factors that you have to consider. You have to consider the social networking channels that you utilize that can potentially drive traffic, the content of your business page, the keywords that you optimize for your SEO campaign and many more. Though being able to utilize these channels can greatly increase the chances of generating traffic to your website, you need more channels that you can benefit from. At the same time, these channels should be as effective as the way you utilize them.

And this is where the two-year old social bookmarking website Pinterest comes in. As mentioned, it is a social bookmarking website which allows you to pin links as well as pictures that you find in the internet. Basically, you create an account and have a pin board where you can pin your items. These pins can be categorized as food, interior design, gadgets and many more. Through this, you can connect to people and at the same time, drive traffic through your website. The more you pin links, the more people will connect to you and the more people that do, the more traffic you can generate.

At the same time, these people can be potential clients since they will stumble upon your website after they click your pin. Furthermore, just like with twitter, you can also repin other people’s items. The great thing about Pinterest is that joining it is for free and you do not need to spend money when you pin something on your pin board.

In addition to these aforementioned benefits, utilizing Pinterest in your SEO campaign can be through, but not limited to, using Pin it Buttons, Backlink Building, Branding, and Keyword Strategy. Pin it buttons is a widget available in Pinterest that you can insert in your webpage. People who visit your business or blog page can then click on your web pin and pin it on their pin board. This makes Pinterest an even more effective way of marketing your business.

Since Pinterest is a big website, it continues to be indexed by search engines. Posting more pins means the more chance that you can generate traffic through your website thus you build more backlinks. You can also create a business Pinterest page which shows majority of your business’ products and services which in turn people can re-pin on their boards. Truly, Pinterest is a beneficial site for all webmasters alike.