It is already the year 2014 and it is getting more and more difficult to increase the ranks and statistics of websites due to various factors that are being considered by search engines. And one of the more challenging tasks that a webmaster should dedicate his or her time to is building links. So what can webmasters do to be able to effectively build links this year 2014?
Recognize Google: A number of webmasters are considering the idea of stopping link building just so as to lessen the chances of being penalized by Google penguin. But the truth is that link building will always remain to be a very significant factor when it comes to improving your website’s ranking with regard to SERP this year 2014. Link building will continue to remain as an important factor when it comes to Google’s algorithm. If webmasters want more website visibility then they have to work on link building.
Relevance: The problem with a number of websites out there is that they have content that is irrelevant with what the niche of their website. The initial idea of having one link to your website being equivalent to one vote algorithm has already developed as the years went by particularly in the year of 2012 in the month of May when the Knowledge Graph was introduced. This is the system utilized by Google to gather relevant information across the internet. It utilizes semantic-search information and more than five hundred billion objects coupled with 3.5 billion facts.
Refrain from Link Scheming: It is important that webmasters are aware of the difference between link scheming and link building. The list below are some of the activities that Google considers as link scheming and any webmaster practicing the following can expect to have his webpage penalized by Google:
- Buying And Selling Of Links That Pass Page Ranks Of Websites
- Utilizing Programs Or Services That Are Automated To Make Links To Your Site
- Link Building Just For The Sole Reason Of Building A Network Of Links
- Utilizing Press Releases That Are Rich With Anchor Text As Well As Distributing Them
Though it has been recently removed from link building guidelines, the act of inserting links in articles without much relevance to the content of the article, as well as linking pages to web spammers or irrelevant sites just to be able to increase the chances of having a good page rank can still impose a penalty from Google. If you need to gain immediate backlinks and would like to hire some SEO services, you may consider http://xrumergeek.com