When you are working towards driving traffic toward your business page, there are a lot of factors that you have to consider. You have to consider the social networking channels that you utilize that can potentially drive traffic, the content of your business page, the keywords that you optimize for your SEO campaign and many more. Though being able to utilize these channels can greatly increase the chances of generating traffic to your website, you need more channels that you can benefit from. At the same time, these channels should be as effective as the way you utilize them.
And this is where the two-year old social bookmarking website Pinterest comes in. As mentioned, it is a social bookmarking website which allows you to pin links as well as pictures that you find in the internet. Basically, you create an account and have a pin board where you can pin your items. These pins can be categorized as food, interior design, gadgets and many more. Through this, you can connect to people and at the same time, drive traffic through your website. The more you pin links, the more people will connect to you and the more people that do, the more traffic you can generate.
At the same time, these people can be potential clients since they will stumble upon your website after they click your pin. Furthermore, just like with twitter, you can also repin other people’s items. The great thing about Pinterest is that joining it is for free and you do not need to spend money when you pin something on your pin board.
In addition to these aforementioned benefits, utilizing Pinterest in your SEO campaign can be through, but not limited to, using Pin it Buttons, Backlink Building, Branding, and Keyword Strategy. Pin it buttons is a widget available in Pinterest that you can insert in your webpage. People who visit your business or blog page can then click on your web pin and pin it on their pin board. This makes Pinterest an even more effective way of marketing your business.
Since Pinterest is a big website, it continues to be indexed by search engines. Posting more pins means the more chance that you can generate traffic through your website thus you build more backlinks. You can also create a business Pinterest page which shows majority of your business’ products and services which in turn people can re-pin on their boards. Truly, Pinterest is a beneficial site for all webmasters alike.